Sensor Tower: Pokémon Go passes $5B in revenue in time for 5th anniversary

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Pokémon Go has earned over $5 billion in revue, according to estimates from mobile market analyst Sensor Tower.

This milestone comes as the mobile game celebrates its 5th anniversary. The location-based AR made $1.3 billion in 2020, 41% year-over-year increase thanks in part to an surge in popularity across most of gaming due to the pandemic. Overall, its average revenue has been $1 billion a year.

Pokémon Go is most popular in the U.S., where it has earned $1.9 billion (36.6% of total revenue). Japan is next with 32%, and Germany is a distant No. 3 with 5.4%. Android is the game’s most popular platform, with Google Play sales making up 52.8% of revenue.  The rest is happening on iOS.

This milestone places the game among the elite of mobile earners. It’s a small club that can brag about more than $5 billion in revenue, and it includes major hits like Roblox or Honor of Kings.

Developer Niantic has been able to keep Pokémon Go popular with a string of regular updates, some of which add new Pokémon to the game. As long as the strong support continues, Pokémon Go should continue to make billions of dollars.


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